Nike's most crucial active basketball player is scarcely wearing the newest variation of shoes that bear his name.
The Wall Street Journal reported Thursday which Miami Heat star LeBron James has only worn his fresh boots, the LeBron 11, for 2 complete games this season. Sources confirmed to ESPN.com that James has had an issue with all the fit of the shoe and as a happen has been largely wearing last year's model.
Christopher Trotman/Getty ImagesMiami Heat star LeBron James said "it's been a difficult process" dealing with all the fit of his Nike shoes this season.
On Thursday evening, before the team's game against the Chicago Bulls, James addressed the situation.
"I merely wish To be able to wear them," James told ESPN.com. "It has been a irritating task. But clearly, I know which Nike would like to do what's best. They're not going to place me out there in harm's method. So we're redefining the shoe to fit what's best for my foot."
Sneakerhead content boards have tracked when James has tried to wear his hot shoes plus when he switches back to last year's model, that has occurred as shortly as the first timeout or in between quarters.
"I might wear them, however they don't feel as great as I wish them to feel," James said. "So we're redefining them, and I feel like this next round is going to be ideal."
The shoe is the lowest cut James has worn, with Nike suggesting at its release that the idea was for James to "feel the courtroom."
"The LeBron 11 is regarded as the many innovative Nike basketball shoes to date, plus you look forward to LeBron stepping back about the court in his latest signature shoe shortly," Nike spokesman Brian Strong mentioned in a statement.
Despite the shoe's absence from LeBron's feet, sales of them are up 18 percent compared to sales of James' Nike shoe at this point last season, the Journal reported. The first colorway of the boots hit stores in October plus retail for $220.
The last time Nike had an matter with 1 of its basketball endorsers not wearing the shoe particularly produced for them was inside 2009 whenever James' teammate Dwyane Wade wasn't wearing his Converse signature shoes because he had trouble getting selected to the fit. Wade eventually flipped brands with all the Nike umbrella from Converse to Jordan before exiting the business last year for Chinese brand Li-Ning.