Jim “Mattress Mack” McIngvale — proprietor of the Houston-based Gallery Furnishings — Was hot for a near $685,000 two weeks ago on a promotion the place clients who spent $5,000 would have their purchases paid for if they precisely guessed the ultimate scores of the AFC and NFC Championship video games. Mattress Mack apparently didn’t learn his lesson after he upped the stakes with a Super Bowl promotion. If clients spent more than $6,000 within the two weeks previous to kickoff and the Seahawks won the store would choose up the tab.
The gamble reportedly value Mattress Mack near $7 million. Making matters worse, in keeping with the Houston Chronicle the shop didn’t take out any insurance to assist cowl the payments.
McIngvale doesn’t appear too upset in regards to the losses:
“It’s nice,” he mentioned. “It’s the right end result for our clients. … In the long term, we made lots of happy clients,” he mentioned. “That’s what it’s all about: building prospects for all times.”
This actually counts as a crazy approach to drum up some free publicity. (Reviving and paying for the naming rights of the GalleryFurniture.com Bowl would probably be a cheaper alternative, proper?) Possibly for his next plan, Mattress Mack will offer free lifetime furniture for anybody who can accurately fill out an NCAA tournament bracket.
About 1,000 folks cashed in on the promotion. They’ll be able to collect their winnings at a celebration at one of the Gallery Furnishings locations on Feb. 17. Let’s hope Chuck Norris will attend.