The Premier League has strengthened its hyperlinks with its most essential abroad market by signing a cooperation agreement with the Asian Football Confederation (AFC).
GettyImagesMore than half of the 804 million homes the world over which have access to Premier League video games are in Asia and the Middle East.
More than half of the 804 million houses across the world which have entry to Premier League games are in Asia and the Middle East, with a median weekly audience of as much as 30 million people and large social media engagement.
The brand new settlement was signed by Premier League chief executive Richard Scudamore and AFC president Sheikh Salman Bin Ebrahim Al Khalifa.
It’ll see the league continue to function its Premier Abilities teaching programme in AFC nations, while the 2 bodies arrange joint marketing initiatives involving their member golf equipment.
The AFC will present help for the Premier League and its golf equipment of their promotion and advertising and marketing activity in Asia, while partnership programmes between professional golf equipment might be inspired.
Scudamore stated: “In the event you look at the numbers, the quantity of nations the Asian confederation encompasses, the sheer physical geography, the inhabitants and the number of fans, then clearly it is massively vital.
“The strategic goals of the Premier League in all probability appears more to Asia than anyplace else which is why mutual cooperation is very important. We also prefer to be good football citizens and this mutual cooperation is nice football citizenship.”
Sheikh Salman added: “The whole of Asia is following the clubs in England and the Premier League is a prime precedence for us, which is why we needed to establish this relationship.”